“TAKING A LOOK AT THE IMPRESSIVE NUMBERS IN THE CAMPAIGN “PLASTIC BAG FREE DAY IN VIETNAM”

From June 29 to July 3, the Campaign “Plastic bag free day in Vietnam” was successfully organized at retailers including: the entire LOTTE Mart supermarket system, all AEON Vietnam department stores and Supermarkets nationwide; 10 TH true mart stores, Big C Thang Long, 04 MM Mega Market Vietnam Centers in Hanoi; as well as the Co.op Mart system in Phu Yen, Kien Giang, Quang Tri, Quang Binh, Ha Tinh and the GO! supermarket system, Hoa Tho Commercial Center in Da Nang City.

In particular, the Campaign created highly engaging spaces at 3 major retailers: Aeon Mall Long Bien, BigC Thang Long and TH true mart Trang Tien. In just 5 days, the Campaign recorded significant community engagement with impressive figures such as:

• Over 30 newspapers covered the activities of the Campaign “Plastic bag free day in Vietnam”.
• More than 17,000 people nationwide accessed information related to the Campaign on social networking platforms.
• A total of more than 166,400 bags, equivalent to nearly 2.5 tons of plastic bags, were reduced.
• More than 1,430 visitors attended event booths at AEON Mall Long Bien, TH true mart Trang Tien store and Big C Thang Long.
• Nearly 1,000 stories sharing to inspire the community about environmental protection were sent in both forms: directly (at the event booth) and online (via social networking platforms).

The Campaign “Plastic bag free day in Vietnam”

Implementors: #ISPONRE, Department of Industry and Trade – DOIT Hà Nội

Partners: #worldwildlifefund – WWF Viet Nam, #IUCN, #VB4E, #VSF, #THG, #KingdomoftheNetherlandsinVietnam, #PE, #Almalife